Old Hat Sports Branding is proud to feature recent work with a brand new client, the American Athletic Conference. Our first project together: creating a logo for their first-ever football championship game.
From the overall shape to the laces, it's impossible to miss what this logo's all about. This year will mark The American's inaugural football championship game, when the champions of the conference's newly created East and West divisions match up on December 5, 2015.
Michael Costa, Director of Football Administration for The American says, “Old Hat Creative used the combination of our vision and their creative expertise to deliver an authentic logo and marketing collateral that represents our Conference, member institutions, and The American Football Championship.”
The logo utilizes The American's primary colors of red and blue, while also incorporating both of their support colors, grey and white. At the top of the mark, the conference's primary logo is encased by a circle featuring twelve rising stars. Each star represents a member of the conference.
Director of Branding, Jared Stanley, also created an enhanced version of the logo, adding more dimension and texture to the mark. The three-dimensional version of the logo adds additional shading and a chrome-like look to the mark. This version of the logo is featured on a grey textured background.
The logo also creates a potential opportunity to use the American "A", surrounded by the circle and rising stars, in any secondary needs including uniform patches and field graphics to merchandise and memorabilia.
Robert Smith, COO and Director of Client Relations at Old Hat says, "We're excited to be working with the American Athletic Conference this year, not only producing a great logo for the inaugural American Football Championship, but joining them in their overall marketing efforts to establish a strong brand across all of The American's athletic programs. I'm looking forward to showing how Old Hat can make this a memorable year for the conference and their fans."
Click here to view the logo on the American Athletic Conference website.