Completely Customized

Old Hat Sports Branding recently created a new customized font and word marks for the Delaware Blue Hens. Completed in May, the results of this project were recently released by Delaware Athletics. This customized typeface is being used prominently on their athletic website, on their social media accounts and online graphics and on brand new, Adidas-designed athletic uniforms, some of which were recently revealed to the general public.

Delaware was looking for a font and subsequent word marks that were sleek, strong, clean and distinctive. They were also seeking a modern look that implied movement. Much thought was put into how the mark would translate to wearable merchandise, and on uniforms in particular. Here are the results of the combined effort.






A full alphabet was developed for the font. In addition, the Old Hat Sports Branding team created 29 different ready-to-use word marks, each of which was created in 15 different combinations, including straight, italic and arched versions and single-color, two-color, black and white, and full-color combinations. In total, Delaware has more than 400 different word mark options and a type-able font that can be used to create anything they need moving forward to consistently represent their brand.

To view a selection of the marks created for Delaware, please click here.