Making Marks for the Mustangs

Old Hat Sports Branding has had the opportunity to create several different logos for SMU over the past few years.

Last year, we had the opportunity to create a special logo commemorating a century of athletics at SMU. Director of Branding, Jared Stanley, created this "label-like" mark in both red and blue on white backgrounds as well as reversed versions.











We also created a simple alternate version featuring a mustang and the number "100".













The century logo was used on a variety of creative materials, including schedule posters designed by Old Hat Creative, promotions and more.



We designed logos for Peruna's Pals, the SMU Kids Club as well as matching logos for the Mustang Club, SMU Alumni and Mustang Alley, a football pregame destination for fans.











Generally, when designing a logo, we'll offer versions in full color as well as black and white so that clients may offer the appropriate logo for publications, advertisements, and more.




















To view more SMU creative materials designed by our parent company, Old Hat Creative, please click here.