Rebrand Example - Alabama Freebirds

Rebrand Example - Alabama Freebirds

What do you get when you combine southern rock with a…uh...rooster? The Alabama Freebirds, of course.

Oh sure, we realize the logical choice for a free bird that embraces American culture would have been an eagle. But since when do baseball teams make logical choices? And with everyone insisting on having cage-free chickens these days, we figured the rooster was an ideal choice for this team.

The logo features an all-American color scheme and a rooster wearing aviator sunglasses. Why aviators? Because he looked stupid in wayfarers, that’s why.

Click here to learn about the making of this logo.