Rebrand Example - Cooperville Jays

Rebrand Example - Cooperville Jays

Everyone that has ever been to the old mining town of Cooperville knows the storied relationship between this town and the Cyanocitta cristata, or blue jay.

If you’ve never been to Cooperville, don’t feel left out. The fact is, this town doesn’t exist and they have no storied relationship with blue jays. But it makes for a great story doesn’t it?

Just imagine how much cooler it would be if there were an old mining town called Cooperville and if every year on the same date in spring, thousands of bluejays were inexplicably drawn to the town, turning the gray, drab landscape into a beautiful palette of blue and white. It would only make sense that when a Minor League team finally makes its way to Cooperville that it's unanimously decided to call them the Jays.

To read more about the making of this logo, please click here.