Rebrand Example - El Segundo Pine Tar

Rebrand Example - El Segundo Pine Tar

With this rebrand, we really just thought it would be killer to have a team called the Pine Tar. So once that was decided, we went in search of a town to place the team. After remembering George Brett's famous Pine Tar incident in 1983, we decided to base the team in the town where he went to high school: El Segundo. It all came together in what is Zac’s personal favorite rebrand, from the colors to the tar-written lettering, to the pine tree mascot. We’re confident that this team will stick around for a long time. Get it?!