Rebrand Example - Hackensack Bulls

Rebrand Example - Hackensack Bulls

In the words of the great Billy Joel in his song, Movin’ Out, “Who needs a bull out in Hackensack?” Actually, he says “house,” not, “bull,” but who’s keeping track, really?

The Hackensack Bulls is actually the team from the 1902 novel and 1985 movie, Brewster’s Millions. If you haven’t seen it, Jared highly recommends you check it out. 38% of people on Rotten Tomatoes think it’s fresh...and how could 38% of people be wrong? The team in Brewster’s Millions had a red and blue color scheme but we opted to honor the Chicago Bulls and go with a red and black scheme for this mark.

So if the folks in Hackensack are considering bringing a MiLB team there, good news: Your logo is done.

Click here to read more about the creation of this logo.